The 7 Pillars of an Unbeatable Company and Culture
A Foundation of Legacy Leadership
Foreword by Ron Ricks, Vice Chairman, Board of Directors, Southwest Airlines Co.
The practical playbook behind DC’s signature keynote: the how and the why of building a culture that outlasts any strategy deck, for organizations large and small.
Seven pillars that spell CULTURE
Drawing on years of turning around and building up struggling organizations, DC shares the stories and lessons behind each pillar, so business leaders, entrepreneurs and executives can put them to work.
- Commit to hiring for attitude
- Undertake corporate evangelism
- Leaders must serve employees
- Training, training and more training
- Use humor and humility
- Release control for decisions
- Exercise the power of praise
What leaders are saying
“His 7 Pillars of Corporate Culture contain practical characteristics that can easily be implemented in organizations both large and small.”
Copies for your attendees
Pair the book with DC’s keynote and your audience leaves with the seven pillars in hand. Order paperbacks straight from Amazon in the quantity you need. For a large group, split it across a few orders.
Dennis “DC” Campbell
A decorated Army criminal investigator turned culture champion, DC spent 35 years turning organizations around: at Southwest Airlines under Herb Kelleher, at Visit Albuquerque and as general manager of the New Mexico State Fair.
Today he speaks and consults on corporate culture, emotional intelligence and tourism from Phoenix, Arizona. The 7 Pillars is the foundation of his signature keynote.